The history of symbology - the study and interpretation of symbols - spans the entire evolution of human culture and communication. In modern advertising, symbols are used to stimulate people into taking action. Given that symbols significantly influence whether we act or not - and whether that action leads to good or bad outcomes - it is essential that we strive to use symbols correctly and understand their true meanings.
The symbol that earthly humankind has grown accustomed to associating with peace is, in fact, the opposite. It is a death rune, representing death, ruin, and destruction. The true peace symbol is apart piece of a larger symbol which like all symbols contains neutral archetypal information. However it also points to peaceful and rich growth, as well as to tranquility and progress, or evolution.
“The crown wise to the sky, enthroned on a bubbling spring, promises flourishing growth and prosperity - which is symbolized by the stylized lotus flower that springs form the crown of the tree - making it the actual tree of life."
“Contemplating the symbol awakens peaceful and progressive associations in human beings and allows them to come to the surface, pointing to prosperity, growth and a rich harvest. Whereby human beings trigger and build up valuable impulses, intuitions and ideas as well as thoughts and a striving for peacefulness, growth, blossoming and progress within themselves, because they tap into their own subterranean knowledge of their Creation life energy and endeavor to build and expand this continuously. This is simply because, by perceiving the symbol, the human being consciously becomes powerful in his/her clear understanding and reason. As a result of which he/she absorbs the archetypal information of the symbol’s formal language and utilizes it in an evolutionary manner. In order to transform everything into the value of correct action, work and behavior in this respect."
Threads of Peace, to me, is not just about bringing awareness about symbology, but to bring understating how symbols have been used and their true meaning up to the current time. What these symbols represent and effect they have on the human being. It is up to each individual to research further and consider the validity of this information and to use symbols responsibly. In conclusion, if we understand that advertising companies strategically use symbology to influence action, then we must also recognize the immense power symbols hold - not just any symbols, but the correct ones.
So let us be mindful of the images we endorse and the meanings we spread. Let us choose symbols that truly represent peace, love, and harmony - and share them with intention. Imagine a world where communities unite under a symbol that genuinely uplifts and heals, rather than one rooted in misunderstanding and misrepresentation. It starts with awareness. It continues with choice. And it grows with each of us who dares to realign with truth.
- Christopher | FIGU USA INC